There is nothing more infuriating than wasting valuable time pitching domain names only to find you are communicating with the wrong person. Disappointingly though, it’s a process that is too often repeated by domainers.
Learn domain tips to avoid making this mistake.
When you want to sell your domain you must get through to the decision-maker. This is crucial. Direct contact with the decision-maker saves so much time. On some occasions that’s not always possible though, due to privacy within corporations or lack of information on their website.
Going through other channels such as customer services is a viable option. Just make sure your intentions are clear and they fully understand your proposal, otherwise you’ll be passed from department to department, and eventually to the person who has to put up with 5000 solicitations a day and already begrudges you for the mere fact that you contacted him/her. (If that’s you, I feel for you)
Success Selling Domains? It’s not a Numbers Game
There’s the saying “quality over quantity”. In my opinion this holds true for selling domain names. Of course, some would disagree (would you?), and it largely depends on your pricing points and the size of the company you’re pitching to. My advice – try all approaches and see what works best for you.
We’ve all been spammed by someone in China soliciting the ugliest names seen to man. It sucks and it’s a waste of time. Now, put yourself in the shoes of the CEO (or whoever the decision-maker is). If you’re pitching crap, he/she’s getting the same feeling to when you receive the spam from China. Quality counts. Quality saves time.
Email, Written Letter, Social Media or Telephone
Options are aplenty when it comes to finding an end-user. The protocol to approach a prospective end-user depends on the corporate culture of their organisation. For instance, if there’s a design company who utilises social media such as Twitter or Facebook, then there’s absolutely nothing wrong with approaching them through these means. If it’s a big financial corporation and you find their marketing manager’s personal Facebook profile, it’s not good etiquette to invade their privacy. Most big businesses prefer to receive business proposals by written letter anyway. We’ll go to the formalities of this another time.
Email is the #1 friend for a domainer. It’s quick, it’s cheap and it works. Studies show that email still provides the best ROI of any sales material. Be polite, be concise and be available. Make sure your contact details are accessible.
Pitching domains over the phone is rewarding though a little daunting to domainers who aren’t experienced. Just go for it, do it and gain experience. Talking to someone is more personal than email and you can build a good connection immediately. Conversely, when you’re speaking over the phone it’s also easier to tell if the other party is genuinely interested. Thus, giving the option to end the call and save time.
Strange People (& Accents) in Foreign Countries
At times in a domainer’s career–if proactively selling domains–you might come across the perfect end-user, the only problem is that they are half way around the Globe and speak a completely different language. The language barrier would seem to present an insurmountable obstacle to selling your domains. Take Nomzo, our clients span across the World. We’re perfect for pitching domains to end users in Europe, North America, Australia and Japan (that’s not a curveball, we really can pitch in Japanese). Saying that, if we wanted to sell a domain name to a person in Brazil, as none of us speak Portuguese, we’d have to find a domain broker to approach to the buyer. Domain forums are a priceless asset for connecting with other domain sellers from all parts of the World.
Have domain pitch ideas you want to share? Disagree with this article? Add your comment below.
