Whilst browsing a popular internet forum this morning I came across a post titled “WTB – (example).com for $5″. Now, the original poster with all sincerity believed that the owner of the domain would be viewing the forum. It’s unlikely but I guess it’s a possibility. Then he wrote the maximum he was prepared to pay was $5 
His logic was obviously flawed. The registration fee for a .com is $7-10 per year, depending on which is your preferred register. We use mostly Fabulous.com.
Now, why would someone when contacted out-of-the-blue want to sell for a loss? There is no incentive there. Regardless of (example).com being a great domain, it could be a 100-character domain and the owner still has no motivation to sell for a loss.
If you reverse this thought process it can be effectively applied in selling domains to end-users. What benefits will the end-user receive by purchasing my domain?
Go through them. But don’t overdo it, and don’t make ridiculous claims, like ‘buying this domain will get you to #1 spot in Google by tomorrow’. If the prospective buyer has an exisiting website with a long domain name, and you are attempting to sell a shorter domain, mention the additional offline marketing benefits that the shorter domain can bring. That it would look much better and improve conversions with shortdomain.com on your business cards, magazine advertisements, billboards etc.
