Hewlett Packard’s marketing and design team have come up with a very clever, interactive flash banner which highlights the touch capabilities of the HP TouchSmart 600 running Microsoft 7.
Usually advertising banners do everything to capture your attention, for instance those insanely annoying fast flashing banners you see on ugly websites. Or, shoot the monkey or iPod etc.
HP’s advert is very subtle, no flashing lights, just a computer screen and an expectant hand tapping it’s fingers with the text ‘rollover to play’.
This is struck a chord because it is essentially what a lot of consumers are doing right then and there when browsing. The ad was not trying to grab my attention, nor irritating, but it piqued my intrigue enough to rollover and see more.
Although the rest of the ad was not as captivating as the start, if I was a consumer looking to buy a touch screen computer, this ad would have definitely resulted in a click through and taken me to HP’s intended destination, the point of sale.
Applying this to domains and marketing domains, it’s not always about having your domain name blazoned everywhere in big bold letters for the World to see. The most important thing is to find the right audience and capture their attention, show them a vision of how a domain could improve their business or communications.
